Marketing strategies help ensure a company’s visibility, promote its offers and services, launch its product brand, ensure its notoriety, make its image known and build customer loyalty. Faced with the emergence of ever-increasing competition, a company must retain its customers and recruit new ones in order to prosper. It is therefore essential to rely on good advertising.
Currently, in addition to billboards, posters, television ads, many companies are turning more to advertising objects such as mugs, pens, T-shirts or key chains in their communication strategy. The potential and advantages they offer are numerous for the companies that use them. Even customers, flattered to receive them, find their account in this innovative concept.
These advertising goodies have gained in popularity in the marketing world and seduce many companies.
Offer to build customer loyalty and let customers advertise
It’s always nice to receive a gift, no matter how small. Customers feel privileged and don’t hesitate to express their satisfaction when they receive a small gift when making a purchase or as a thank you for their loyalty to a brand or a purchase.
It is on this advertising, which makes the advertising goodies alone enough to make people talk about a company or a brand by the simple fact of having been offered.
Customers feel a sense of gratitude towards the company by receiving this gift because they feel considered and respected. It is this feeling that drives loyalty.
Usually personalized by the companies that impose their brand and logos on them, they rank 6th among the major media after TV, radio, cinema, outdoor advertising and press.
Efficient and useful goodies for better visibility
Customized goodies offered by a company are generally of good quality to ensure good publicity, and are often useful. The more the customer uses or wears the promotional item in question, the more people can be reached.
This is the case, for example, with an advertising bag that can be taken along for shopping for several months. A USB stick can be used for months or even years in different places. A t-shirt with a company logo or a certain brand can catch the eyes of many people on the street, make a lasting impression and even make them want to buy it. A corporate goodie pen can be lent out many times and its quality can appeal to users who will want to know more about where it comes from, and so on.
Goodies: an advertising medium that differs from others
The concept of gifts is a winning marketing strategy. It differs from other strategies broadcast on TV or imposed on the internet that are often annoying and boring for customers.
Goodies are not very intrusive and the reluctance often felt by customers towards advertising media is not necessary.
This time it is the feeling of recognition that is awakened in customers, who are delighted and will automatically remember the name of the brand or company on the goodies.
Personalised goodies bring a touch of originality and visibility to professional events, trade fairs and event-driven operations to stimulate sales.
Goodies: the best way to get a message across
Goodies are generally manufactured in such a way that they can be easily carried or taken away by customers. This allows maximum exposure of the brand or company to the public.
Visual repetition, even unconsciously, ensures that the brain retains the message that the company wants to convey.
Advertising goodies contribute to the targeted promotion of the brand and its values.
Although they are inexpensive compared to other types of advertising campaigns, such as a TV campaign for example, goodies can be much more effective.
In addition, choosing goodies for an advertising campaign is a wise choice for a company. Whether it is to improve the image of a company or brand, boost its visibility, stimulate sales, build customer loyalty, canvass customers, communicate values, etc., advertising goodies are appreciated by their recipients and the messages they contain are well assimilated. It is a very effective advertising medium at a moderate cost that makes companies and customers happy.
So don’t hesitate to get started, choose your goodies, reward your loyal customers so that they stay with you and offer gifts to your future customers to develop your notoriety but also your turnover.